About us

Institute Profile in brief

  • Austria's leading online Research Institute
  • Online market and opinion research since 2000
  • Method focus: Consumer Online Access Panel
  • Owner-managed
  • 25 full-time employees
  • 1,000 online studies per year
  • About 1,000,000 CAWI interviews per year
  • Online access panel with about 1,669,000 participants (+ 1500 / day)
  • Panel capacity in 62 markets
  • Offices in Baden near Vienna, Zurich and Marburg
  • First certified Access Panel in accordance with ISO 26362

Certified Online Market & Opinion Research

The Online Panel of Marketagent.com was successfully certified in January 2010 as the first access pool of the D-A-CH region according to ISO 26362: 2009 and thus offers quality-certified online research.

Research priorities:

  • Advertising media studies: Pre-and post-tests, efficiency checks
  • Image studies / brand core value analysis / brand positioning
  • Market segmentation / target group analysis / potential assessment
  • Tracking studies: Ad & Brand tracking
  • Usage & Attitude studies, motive analyzes
  • Idea screening, concept and product testing, Product Launch Controlling
  • Wrappingtests, shelf tests
  • Online Home-Use-Tests
  • Testimonial tests
  • Logo and name tests, Claim-/Slogantests
  • Pricing research
  • Online Conjoint measurement
  • Customer and employee surveys
  • Interception surveys / OnSite surveys
  • Online focus groups

Memberships:

Marketagent.com Memberships: VMOE Marketagent.com Memberships: VMOE Marketagent.com Memberships: VMOE Marketagent.com Memberships: VMOE