The daily omnibus survey
as of now daily start
Omnibus surveys are the most most advantageous form of market research. Several clients "share" a survey, in which several subjects are queried at once. The distribution of fixed costs over several clients results in an enormous cost advantage.
The service advantage is that Marketagent.com equipping this survey with maximum flexibility - daily start option, in order that information made be available promptly in the fast moving day-to-day business - so that immediate intervention in the market is enabled.
To avoid panel effects, new/"fresh" respondents are selected from our online access panel at each survey. The results are based on a valid and empirically reliable sample size (n = 500 net-interviews) and thus have the same quality as exclusive studies.
The following services are included in our web omnibus offer:
Additional services such as personal presentations or special analyzes (eg multivariate analysis), are also possible according to prior agreement. Results will be broken up by age and sex.
Surveys via internet offer two essential advantages:
Via online surveys (CAWI) clients have the option to include text, image and sound samples in the survey. Sujets, jingles, logos, slogans, designs and advertising spots can be tested quickly and cost-saving.
In addition to these methodological advantages, there are also some practical advantages for the daily survey: Besides perfect guide through the questionnaire we also have the opportunity to ensure survey quality through employee selection and control of the respondent (click throughs).
Typical subjects for multi purpose research are for example: