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Testimonials are used for confidence-building and the creation of credibility. They help interchangeable consumer products to more seriousness or arouse interest for abstract products. The main functions of testimonials are the creation of attention, the image transfer from the testimonial to the brand as well as the intensification of positioning by evidence. The credibility of the presenter, a small number of advertising exposures, a positive perception in the media, a certain attraction / sympathy as well as a fit between the brand and Testimonial are largely responsible for the success of a testimonial campaign.
With "Testimonial Agent" Marketagent.com provides a tool, through with testimonials in advance of the commitment put under the demoscopic magnifying glass and their effectiveness can be checked.