Segmentation Agent

Segment markets, identify target groups

"As much differentiation as necessary, as much standardization as possible", so might be the task of a needs-based market segmentation. Because customer is not customer. Customers differ based on a variety of criterias, for example in their needs, expectations, circumstances, resources, and buying habits. In this respect a successfully handling of the market requieres to segment markets and identify the most homogeneous groups of customers. For it socio-demographic, geographic, psychographic, and behavioral criteria could be used.

With segmentation-AGENT presents a tool for the detection of market-laws and to identify types of buyers in order to draw conclusions for the segment-specific marketing.