Concept Agent

Idea screening and concept testing on the Internet

Only around 4% of all ideas lead to successful products which perform persistent on the market. Therfore that market and opinion research is called upon to provide methods which sort out those ideas quickly and efficiently in order to find ideas in which further investment will be profitable. With progression of the innovation process the demands on the research instruments is changing. Whereas the "go" or "no-go" decision was in the foreground in early stages, the focus at the end of the development process is to optimize the product including pricing and potential appreciation.

With concept-AGENT presents a tool that supports decisions from the initial idea to the concept screening test during the innovation and product development process.