We want to offer you the best possible service. For this purpose we save information about your visit in so called cookies. Unfortunately, it is not possible to use our website without these cookies.
If you so wish, you can leave the website at this point. Any cookies we have saved up to this point will be deleted.
|First Party Cookies||Purpose||expire date|
|ASP.NET_SessionId||This session cookie enables the user to use our site so the web servers can respond to his/her actions.||Session|
|__utma||Usage tracking||2 years|
|__utmb||Usage tracking||30 minutes|
|__utmz||Usage tracking||6 months|
|__zlcmid||Usage tracking||1 year|
|ma_cookieAccept||This cookie is used to record if a user has accepted the use of the different types of cookies on the Marketagent.com website||1 year|
|Third Party Cookies||Purpose||expire date|
|__cfduid||Chat functionality for Zopim||5 years|
Only around 4% of all ideas lead to successful products which perform persistent on the market. Therfore that market and opinion research is called upon to provide methods which sort out those ideas quickly and efficiently in order to find ideas in which further investment will be profitable. With progression of the innovation process the demands on the research instruments is changing. Whereas the "go" or "no-go" decision was in the foreground in early stages, the focus at the end of the development process is to optimize the product including pricing and potential appreciation.
With concept-AGENT Marketagent.com presents a tool that supports decisions from the initial idea to the concept screening test during the innovation and product development process.