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Each brand has its own unique success factors. The most important task of brand management is to recognize them and to take effect. The focus, therefore, is the requirement by unique features of the interchangeability and to escape the pressure on prices. In the long term, the strategy must be constantly reviewed and if necessary, adapted and modified. Therefore successful brand management includes also to develop the brand continually without that firmly established and distinctive brand values remain on the track.
The modern market and opinion research is therefore called upon to provide a controlling for brand management to the top management. With brand-AGENT Marketagent.com presents a tool to measure all brand management activities.