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About us

Institute Profile in brief

  • Austria's leading online Research Institute
  • Online market and opinion research since 2000
  • Method focus: Consumer Online Access Panel
  • Active in AT, DE, CH, CZ, HU, SI, HR, SK, IT, FR, RS, BG, PL, BE, NL, USA, UK, RO, RU, TR, BY
  • Owner-managed
  • 25 full-time employees
  • 1,000 online studies per year
  • About 800,000 CAWI interviews per year
  • Online access panel with 730,000 participants (+ 350 / day), 09/2016
  • Panel capacity in 20 markets
  • Offices in Baden near Vienna, Zurich, Munich and Marburg
  • First certified Access Panel in accordance with ISO 26362

Certified Online Market & Opinion Research - ISO 26362
An overview of the implementation of the quality assurance measures of the ISO standard for Online Access Panels (ISO 26362) by you will find at our "ISO PANEL QUALITY OFFENSIVE" folder:

Research priorities:

  • Advertising media studies: Pre-and post-tests, efficiency checks
  • Image studies / brand core value analysis / brand positioning
  • Market segmentation / target group analysis / potential assessment
  • Tracking studies: Ad & Brand tracking
  • Usage & Attitude studies, motive analyzes
  • Idea screening, concept and product testing, Product Launch Controlling
  • Wrappingtests, shelf tests
  • Online Home-Use-Tests
  • Testimonial tests
  • Logo and name tests, Claim-/Slogantests
  • Pricing research
  • Online Conjoint measurement
  • Customer and employee surveys
  • Interception surveys / OnSite surveys
  • Online focus groups

Memberships: Memberships: VMOE Memberships: VMOE Memberships: VMOE Memberships: VMOE Memberships: VMOE Memberships: VMOE